Entry 006: Market Research

Today's entry features an incredible brand that I've recently discovered during my market research. The brand Longshaw Ward is a womenswear and accessories label creating contemporary pieces with a strong aesthetic. I've been particularly drawn to the Jewellery and accessories pieces designed by the brand, their use of innovative materials and their use of colour. I also really like how the jewellery pieces still have a feminine feel, although they are made out of hard materials. This has been a really inspiring find and I'm excited to use this inspiration to push my own work forward! It has given me lots to think about, in terms of the kind of materials I could use, styling considerations and product types (e.g. particularly love the embellished shoes and shoulder piece!) 


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 Longshaw Ward

Longshaw Ward